The luxury is in your hands!

A little while back I watched Chef’s Table on Netflix. If you haven’t seen it yet, do yourself a favour! One of my favourite episodes was episode two season two with Alex Atala from Brazil. This guy was incredible!

Alex Atala, and his restaurant DOM, is widely recognised as one of the best in the world. In a highly competitive industry he has made his way to the top and is worth listening to. Among other insightful comments, he said;

“It is not necessary to use expensive ingredients. The luxury is in your hands, in your ability. The human capacity to transform something into emotions.”

The best restaurants in the world are the best not because of the ingredients, but because of the people who hold the ingredients in their hands. It’s what they do with the ingredients that makes the impact. The same applies to every other industry. Successful businesses and brands thrive because of the quality and ability of their people to create something others appreciate, are fascinated by, and love. This is why it’s crucial for brands to inspire and develop their people.

It starts and ends with you and your team’s ability to create something special — a product, an experience, a community, not because of the tools and materials you hold. The luxury is in your hands, in your ability!