bread

The Next Big Thing

“They say the next big thing is here, that the revolution’s near, but to me it seems quite clear that it’s all just a little bit of history repeating.” Shirley Bassey Shirley knows the truth! It’s all just a little bit of history repeating. This is very relevant for marketers and anyone else trying to …

guy-with-phone-on-roof

When is the best time to post on Social Media?

This is a question I get asked a lot. “When is the best time to post on Social Media?” The best way to answer that is to think about human behaviour. The 2015 Sensis Social Media Report looked at ‘How Australian people and businesses use social media’. The study found the two most popular times for people to …

cow

why brand building habits are more important than motivation

Here is a common problem brand builders and business owners face. Like the hare in Aesop’s tale, they launch their brand and marketing plan with pace and promise but quickly run out of steam and get side tracked. I see this happen on every platform and channel — social media, email marketing, blogs, you name it. They …

the-cutest-dog-ever

I’m sorry, it was my mistake, I’ll fix it

  When was the last time you heard a company say that to you? Most likely a long time ago if ever. A little while ago I had a disappointing encounter that reminded me of how easy it is to forget one of the most important aspects in building a brand … your reputation. Reputation …

books

Look to the past for your future

I read this today and I thought it was worth sharing. “Today’s generation mistakenly assumes we know more about people than any previous generation. In reality, our minds today are mostly crammed with technology, entertainment, and news. Past generations occupied their minds less with technology and more with people. Five minutes in an old book …

taxi

A simple way to stand out in a cluttered marketplace

This question is on the mind of every business owner and brand builder. “How can I stand out in an increasingly cluttered world?” It’s daunting to seek to get people’s attention in today’s message-heavy, fast-paced world. I know that fear well and spend my time creating ways to get people to see and engage with …

toast

This story will change your thinking about marketing

A few years ago I bought a toaster. It cost me $60 with free postage from an online store. It was a good toaster, well so the reviews suggested. But, it turned out to be pretty average. I as a bit annoyed but I put up with it, as you do. I was busy and …